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Although I don’t agree with everything he says the success of WordPress.com blows my mind. 2 years and its one of the biggest sites on the net with very little hype. Just grassroots community and the best search engine strategy – maybe ever.

They set up an awesome open source development community. The got back links back to the project and their sites.

They parlayed the success of wordpress.org and their other sites into wordpress.com. They got some uber bloggers like scoble on board. You can’t knock the success of these guys. The demographic of wordpress.com is superior to the likes of myspace and facebook.

Monetization is another story.

Matt Mullenweg and Google

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